Invited Review
The power of our sense of smell is incredible. Smells can capture the imagination, ignite the senses, shape perception and conjure up a wide range of emotions.
Personally speaking, the smell of jasmine instantly transports me back to a small town in my home state of Karnataka in India. To the home of my grandparents where I spent many pleasant evenings in the front yard plucking jasmine flowers alongside my cousins and grandmother. The smell of sandalwood takes me back to my beloved hometown of Mysore which incidentally, happens to be called the "Sandalwood City". It brings on a powerful wave of nostalgia that is associated with sandalwood soap and incense sticks. A more recent smell association comes from being an avid baker. The tantalizing scents of vanilla, cinnamon and orange zest are all too familiar to me and truth be told, I wouldn't mind smelling like a bakery!
Did you know that the pH balance of your skin, how dry or oily your skin is, your hormone levels, your hair color and even your diet are all believed to affect how your body reacts when perfume is applied? A perfume may smell fantastic on your friend but smell not as nice when the same amount of the exact same perfume is applied to your own skin. There is no point of loving a fragrance if it doesn't love you back. That's why it is recommended to check the effect of a fragrance on your skin before parting with your money.
I have been using different brands of perfume for so many years (leaning more towards light floral fragrances). But honestly, I never thought much about what goes into the perfume I am using. Many perfumes contain potentially hazardous synthetic chemicals (such as preservatives, GMOs, CMR substances, or phthalates) which can be detrimental to human health. Since the past decade or so, people are becoming more conscious about the personal care and cleaning products they use and now "safe", "eco-friendly" and "cruelty-free" products are preferred by health-conscious as well as environmentally-conscious folks.
Maison 21G is a French brand that specializes in personalizing clean perfume with a minimum of 90% biodegradable material. The brand aims to be transparent and sustainable in the sourcing of natural ingredients to create potent and high-quality perfume essences. Every tailor-made perfume is freshly blended. The perfume bottles are refillable with reusable packaging and the fragrances are preservative-free, cruelty-free and vegan which makes them ideal for people with sensitive noses, allergy-prone skin as well as pregnant women and nursing mothers.
Maison translates from French as ‘home’. The name mirrors the brand's concept of welcoming guests to step inside their home of fine perfumes, where the the power and freedom to craft a signature scent lies with the guest. Since every person is unique with respect to style, personality and passions, the brand seeks to empower guests to design their own perfumes with the freedom to reflect their individual preferences. As for the second part of the name, according to a study conducted by the physician Duncan MacDougall, a person's soul weighs exactly 21 grams. Inspired by this, Maison 21G promises to encapsulate the scent of a person's soul in a 21 grams bottle of perfume with 21% of perfume essence.
That's quite clever don't you think?
Johanna Monange is the Founder and CEO of Maison 21G. The brand reaps the benefits from her invaluable two-decade experience in perfumery. Working with various fragrance powerhouses as a scent designer and a creative director in top cities as well as contributing to the creation of some of the worldwide best-selling fragrances, Johanna has a passion for injecting much-needed soul into scents.
Maison 21 G offers an array of perfumes and products, ranging from exquisite solo scents, miniature perfumes, and hand sanitizers to uniquely blended perfume creations. If you are looking for custom perfume in Singapore then look no further! From the Maison 21G website, you can choose from 3 ways to create your signature scent: 1. Based on your personality by taking a fun AI-powered personality quiz 2. Based on your favourite perfumes by finding the closest match or 3. Based on your favourite ingredients.
It could be for yourself or serve as the perfect gifting idea for a loved one.
Or if you prefer a more interactive experience, you can uncover the art of perfumery by creating your own signature scent at their atelier workshop. The 1-hour interactive workshop offers a great opportunity to turn scent designer for a day, and get acquainted with a range of alluring ingredients, secret techniques, and discover which scent suits you best. During the workshop, the in-house expert scent designers will guide you as you create your own scent, and you’ll be able to take home one 30ml personalised bottle filled with your own creation of Eau de Parfum to cherish. The workshop would be a fun, engaging and educational activity for a solo guest or for a couple to do together while on a date or to mark a special occasion and for families or small groups of friends to bond together.
I reached the Duxton road flagship boutique on a weekday evening. I found the interiors to be chic with pristine white walls, gleaming glass, black accents and pops of greenery from the indoor plants. I would say that it looked like a sparkling clean and uber cool chemistry lab. I was greeted by the friendly staff and spent a few minutes checking out the space.